TED is a nonprofit devoted to Ideas Worth Spreading, highlighting provocative talks by remarkable people.
With so many great thinkers in its arsenal, TED Conferences sought an interactive way to expand on their ideas in a line of ebooks.
Using the Creatavist platform, TED created its TED Books App, which hosts a storefront of original electronic books under 20,000 words with audio, video, and social features in every title. The platform allows TED’s authors and editors to control the creation process, and its multimedia features help the wide range of TED authors more fully articulate their ideas.
Says TED curator Chris Anderson, “After searching through all the available platforms, TED decided to develop our app with Atavist because it offers a unique solution to what an ebook can be. The platform gives TED Books an enhanced level of interactivity without distracting from the narrative journey that any good book offers.”